Home › Outlander Costuming Discussion Forums › General Outlander Discussion › Tartan – subversive, romantic, cliche, commodity, appropriated › Reply To: Tartan – subversive, romantic, cliche, commodity, appropriated
Thanks so much for starting this discussion and for posting the link to the fascinating Guardian article. I think what Alexander McQueen did was important. He used the platform he had and his art to say something important and raise awareness. Reading the Guardian article, there have been times throughout history when wearing the plaid or a tartan pattern was not only subversive but a fashion statement, so in some ways his work reflected this. I personally object when corporations become “sponsors” of charities or causes (cause marketing) just to make themselves look good and make more money, but here McQueen used his art as well as his business to make a very personal as well as a very political stand. I think it was a good and important thing.