Home › Outlander Costuming Discussion Forums › General Outlander Discussion › On the Objectification of Sam, et al. PART II (added per the request of Terry) › Reply To: On the Objectification of Sam, et al. PART II (added per the request of Terry)
[quote quote=6561]The sex is there to sell the show to the male gaze.[/quote]
Great point, Barb. It crystallized for me the idea that the Starz marketing team is employing traditional (and therefore masculine) methods of selling the sex in Outlander to the female gaze. All those candlelit shirtless-Jamie photos, the up-kilt photo, the mid-sex GIFs — those are things that, if gender-reversed (candlelit scantily-clad woman, dark upskirt photo, etc.) would be used to draw male viewers. And that could explain why a lot of what Starz is doing right now feels off to so many of us. It’s not just that it’s not true to the books, but that it’s not true to the audience.