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I agree with you Rachel. Starz PR machine also plays a major role in the issue. Here is a link to a newly released article in Elle magazine about Outlander below. It’s fairly typical for the style of publicity that Starz has been pushing since day one. The hotness factor of it’s leading couple has been the primary selling point for Starz. This is one of the reasons why I’m stepping away for season two and going back to the books. Americans are notorious for having short attention spans. In a year’s time the Outlander craze will have imploded or moved on.